Front pageEditionsWednesday, September 16
The FTC Puts Your Price Tag in Writing — and Carvana Buys the Recon Bay
New federal price-transparency FAQs land the same day the Fed decides on rates, Car-Mart sweats a Friday credit deadline, and an Ohio dealer pleads guilty to importing fake airbags.
FTC staff dropped price-transparency FAQs aimed squarely at how vehicles get advertised and what shows up on the buyer's order — worth a read before your next batch of listings goes live. In the same news cycle, an Ohio used-car dealer pleaded guilty to importing counterfeit Honda airbags from China, some found stashed under a towel in a clothes hamper and shipped in as night lights. Add the drumbeat about unpatched data-security gaps in dealer systems and you've got three flavors of the same exposure: what you advertise, what you install, and what you store. None of it is glamorous, all of it is cheaper to fix than to explain.
The FOMC wraps today with the funds rate untouched since December, and the employment data feeding the decision is described as murky at best — which is a polite way of saying nobody's sure how strong your next customer's paycheck is. Meanwhile America's Car-Mart hits another credit deadline Friday in its fight to stay in the buy-here, pay-here business, a reminder that subprime capital is still expensive and still picky. Wholesale price declines have steepened back toward more typical weekly levels north of the border, so the softening is orderly rather than scary. Buy like a rate cut isn't coming, and you'll be fine either way.
Carvana is bolting inspection and reconditioning capacity onto ADESA Charlotte, which means more cars getting fixed and retailed before they ever hit a lane you bid in. LaFontaine, meanwhile, is handing out free AI "MRI for cars" scans across 40-plus Michigan stores, training consumers to expect a printed condition report on every vehicle. Franchise stores are leaning harder on CPO as priced-out new-car buyers walk down the ladder. The independent answer isn't to outspend them — it's to document your own recon so thoroughly that your $18,000 unit looks like a better story than their certified one.
New EV sales are slumping while used ones are not: 262,372 moved in the first half of 2026, up 21% year over year, per Cox Automotive. Audi is dangling up to $10,000 off lease-end buyouts on e-tron models, which is exactly how off-lease metal ends up in wholesale channels at prices that finally pencil. And the largest battery-health study yet puts Mercedes, Hyundai and BMW ahead of Tesla across 20 models over the long haul. If you've been avoiding electrics entirely, the data now exists to pick the right ones instead of none of them.
The system that wrote this brief also runs the store.
One system for inventory, CRM, desking, F&I, recon, collections, a live wholesale network and digital vehicle brochures. Built in dealerships, not in a conference room.
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Read this every morning. Then go run the best store in town.
The Morning Drive is free and always will be. The system that writes it desks the deal, prices the car, chases the stip and answers the lead — for independent dealers who are tired of paying franchise money for franchise software.