The dealer management system for independent stores
All the features. Less clicks.
Inventory, CRM, desking, F&I, recon, collections, a live wholesale lane, and your own website — one system that runs the whole store, built inside real dealerships, and simple enough that your crew uses it on day one.
Thursday. 7 deals in motion, 4 fresh leads waiting, and 2 cars clear for the front line.
Drawn from the product’s design system, not a screenshot. The figures belong to an invented store — customer numbers never leave a dealer’s system. Including here.
Why it gets used
Most dealers aren’t software people. We made it simple.
The big systems were built for franchise groups — powerful in a training video, ignored on a Tuesday. CloseLine was built with one goal: all the features, and less clicks to use them.
Scan the windshield
The VIN decodes itself — year, trim, engine, even open recalls — and the record builds while you walk the car.
Send it to wholesale
Straight from the vehicle record. Real dealers bid live in minutes, and the high bid drops into your appraisal.
Answer the 9 PM lead
It's already answered — in your store's voice, with real cars and real prices — and the appointment is booked.
Print the deal
Every state form fills itself from the record, down to the last box. Nothing gets typed twice.
All the features
Everything a store needs is already in here.
No modules to add on, no tiers to upgrade through. Every store gets all of it, on the same data — so nothing is typed twice and nothing drifts.
Buy & sell cars
VIN scanner
Scan the windshield; specs, recalls and title fields fill themselves.
Recon board
Every car, every stage, with a clock on each one.
Guided photos
A 21-shot list anyone on the lot can follow. Same order, every car.
Stickers & brochures
Window stickers with a QR code that opens the car's own page.
Wholesale lane
Live bids from real dealers when retail isn't the answer.
Appraisals
Trade-in and sell-us-your-car pages that land in your queue, VIN decoded.
Your website
Live inventory on your own domain. Change a price once, it changes everywhere.
Facebook catalog
A vehicle feed for your Facebook ads, branded to your store.
Work every lead
CRM pipeline
Every customer at the stage they're actually in — it moves when they move.
One conversation
Texts, calls and emails on the customer record, not in five tabs.
An AI that answers
Nights and weekends covered. It knows your inventory and books the appointment.
Lead inbox
Marketplace and listing-site leads parsed straight into the pipeline.
Appointments
Booked onto the calendar and confirmed by text, automatically.
Desk, fund & get paid
The desk
Payment, trade, tax and fees on one worksheet that's always right.
Lenders & stips
Lender programs on the desk, and a portal where customers photograph their own documents.
Forms engine
State forms filled from the deal. The right pack picks itself.
Pre-print check
What's missing, by name, before you print — not at the DMV.
BHPH note ledger
Append-only, accrues daily, and holds up a year later.
Payment portal
Your customers see their balance and pay from their phone.
Collections queue
Ranked by dollars and days past due, never by note age.
Reports & P&L
Per-car gross down to monthly net, without a spreadsheet.
The CRM & the AI
Leads get answered. Even at 9 on a Saturday.
Every text, call and email lives on the customer record, next to the deal. And when the store is dark, the AI answers in your store’s voice — real cars, real prices — and books the appointment.
Your morning dashboard names anything that still needs a human: the untouched lead, the stale deal, the customer who went quiet.
Sat · 9:04 pmIs the silver Camry still there? Saw it on your site.
Sat · 9:04 pmIt is — 2022 XSE, 38,900 miles, $19,500. Want to come see it tomorrow at 10?
Sat · 9:07 pmYeah. 10 works.
The wholesale lane
Don’t guess the trade. Get bids.
Send a car to the network from its record and real dealers bid live — often while the customer is still at your desk. A late bid extends the clock, buyers never see your reserve, and the high bid drops into the appraisal in one tap.
Buy here pay here
Carry your own paper without the spreadsheet.
The note ledger is append-only and accrues daily — a reversed payment is a new row, not an edit, so the balance still reads back line by line a year later. Collections rank themselves by dollars and days past due.
Your customers get their own portal: same ledger you see, and they pay from their phone. No statement to mail or argue about.
Drawn from the product’s design system, not a screenshot. The figures belong to an invented store — customer numbers never leave a dealer’s system. Including here.
Stipulations
Stop chasing pay stubs.
The approval came back with conditions? The customer gets a link, sees what’s wanted in plain words, and photographs it off the kitchen table. The deal keeps moving instead of waiting on a phone tag.
The portal never names the bank, and no figure from your deal appears on it.
Your two most recent pay stubs, or last year’s tax return.
Upload a photoYour documents go to the dealership, who may pass them to the lender reviewing your application — that is what they are for. They are sent over a secure connection, and they are not used for anything else or sold to anyone.
Your website
Change a price at the desk. Your website follows.
Live inventory on your own domain — sold cars drop off the moment you mark them sold, and every car gets its own page with photos, a payment, and a financing funnel that lands in your CRM. It’s also built for how people shop now: marked up so AI assistants can read your cars and answer with them. Most dealer sites block those crawlers. Yours won’t.
Why we built it
Built in dealerships, not in a conference room.
Two years inside independent stores in Central New York, watching where the day actually goes. Every tool in here started as a job someone was doing by hand because no software would do it for them — and every screen was rebuilt until the person who hates computers stopped asking for help. Your data stays yours, too: everything exports, free, whenever you want it.
All of it, one login
Forty-four tools ship with every store. Every one is live today.
DashboardInventoryVIN scannerRecon boardRecon crew appDigital inspectionGuided photo captureWindow stickersBrochuresQR window tagsCustomersCRM pipelineConversationsAppraisalsTrade-in portalPrivate-party portalThe deskPayment gridsLender programsLender libraryStipulationsStip portalProducts & accessoriesForms engineDocument StudioDeal finalizationDMV paperworkCollectionsNote ledgerCustomer payment portalWork queueWholesale marketplaceLive biddingBidder portalStorefrontFinancing pagesMeta catalog feedLead inboxReportsProfitExpensesP&LEmployeesIntel
Add up what you pay for this now, across every vendor that bills you.
One bill.
Free, no account
The trade, briefed every morning.
Before you unlock the front door, the system has read the trade press — about twenty sources — and written the morning: the headline, what it means for a lot your size, the number of the day. It publishes whether or not you’re a customer.
See it on your own inventory.
Send us the file your current system already exports and we’ll load your cars before the demo — so you’re not watching a slideshow, you’re desking a deal. The old system stays on until you turn it off.