Dealer management system
Finally, a system built by dealers for dealers.
Inventory, CRM, desking, F&I, recon, collections, a live wholesale network, a private-party acquisition portal, digital vehicle brochures and automatic stipulation requests. One system, for independent stores.
Thursday. 7 deals in motion, 4 fresh leads waiting, and 2 cars clear for the front line.
Why it exists
Built in dealerships, not in a conference room.
Two years inside independent stores. At the desk on a Saturday, in the shop on a Tuesday, watching where the day actually goes and writing down every place someone was doing a job by hand because no software would do it for them.
The systems that lead this industry were built for franchise groups and sold down with the badges filed off. You pay a rooftop’s price for a rooftop’s software, and the parts of your week that are actually independent — buying cars off the street, carrying your own paper, moving a trade you were never going to retail — are the parts nobody built for you.
Every tool here started in that gap. Not a module on a roadmap. A problem someone named out loud, in their own store, on a bad day.
What we kept hearing
Every one of these started as somebody’s bad week.
If you’ve run an independent store, you’ve had most of them.
The car sat 41 days because nobody knew it was waiting on one rear caliper.
Recon runs as stages with a clock on each one, and the part sits on the vehicle. The dashboard tells you what's stuck while you can still do something about it — not in next month's aging report.
You appraised the trade on gut, or by calling three buddies and hoping one picked up.
Send it to the wholesale network from the vehicle record. Real dealers bid live, in ten or fifteen minutes, while the customer is still sitting at your desk.
Your buy-here-pay-here balances live in a spreadsheet, and somebody edits it.
An append-only note ledger. Interest accrues by the day, money applies in order, and a reversed payment is a new row rather than a correction. The balance still holds up a year later.
A lead came in at 9:40 on a Saturday night and sat there until Tuesday.
It lands in the CRM and gets answered — in your voice, on your behalf — and the appointment goes on the calendar before you've read it.
You typed the same customer into four systems to print one deal.
One record. The worksheet, the state forms, the lender packet and the DMV paperwork all read from it. Nothing is re-keyed and nothing drifts.
Your website vendor owns your feed and bills you to change a price.
Your inventory, your domain, your price. Change it in the DMS and the site changes — along with the Facebook catalog and every brochure QR code already on a windshield.
The title wasn't where anyone thought it was, and the DMV kicked the packet back.
Paperwork is tracked per vehicle, and the deal tells you what's missing by name before it prints instead of after you've driven to Albany.
Photos got taken by whoever was around, in whatever order they felt like.
A 21-slot guided shot list on a phone your lot kid can follow. Same order every time, feeding the window sticker, the brochure, the storefront and the marketplace listing.
One system, not seven subscriptions.
Every part of the store, on the same data. Nothing to re-key at the end of the day.
Inventory & recon
Cost in the vehicle, days in each stage, and who has the car right now. Scan the VIN instead of typing it.
CRM
Every call, text and email on the customer record, with the pipeline stage they're actually in.
Desking & F&I
Payments, lender programs, products and reserve on one worksheet — and the lender's stips requested from the customer automatically.
Buy here pay here
An append-only note ledger, a customer payment portal, and a work queue that knows who to call.
Wholesale network
Post a car to real dealers and take live bids in minutes. Buyers inspect before they pay.
Forms & compliance
State forms printed from the deal. Buyer's guide, odometer and consent filled from the record.
Photos & merchandising
A guided shot list, window stickers, brochures with a QR code, and a Facebook catalog feed.
Reports & P&L
Gross per vehicle, PVR, days to sell, ad spend and overhead — down to what the month actually netted.
Your website
Inventory, financing and trade pages on your own domain, structured so AI assistants can read them.
Acquisition
Two front doors for buying cars.
A private-party page that turns “I want to sell my car” into a real appraisal, and a trade-in page your shoppers finish before they arrive.
Both land in your appraisal queue with photos, mileage and a decoded VIN already attached.
Trade it toward your next car, or sell it to us outright — no obligation.
Progress saved as you go.
Wholesale network
A lane that opens in ten minutes.
Send a car from your inventory to the network in one click. Real dealers bid live while the customer is still at your desk.
Buyers see the car, not your numbers. Your reserve stays yours — they only ever see whether it’s been met.
CRM and the desk
The conversation lives on the deal.
Texts, calls and emails sit on the customer record next to the worksheet. Your salesperson opens one screen, not four tabs.
Pipeline stage moves as the customer moves. Nobody updates a spreadsheet at six o’clock.
Marcus · 9:02 amIs the silver Camry still there? Saw it on your site.
Kayla · 9:04 amIt is. I can hold it until 5. Do you have a trade?
Marcus · 9:11 amYeah, an F-150. Sent the VIN through your link.
Buy here pay here
A servicing floor, not a payment book.
Carrying your own paper is a second business. This is the whole of it — accrual, the collections floor, the compliance nobody warns you about, and the customer’s side of it.
Interest accrues daily, payments apply in order, and a reversed NSF is a new row rather than an edit. The balance is defensible a year later.
Daily simple interest
The ledger is the only balance authority. The contract's amortization schedule is a disclosure artifact, not the truth.
Append-only, always
A reversed payment is a new row. Nothing already written is ever edited, so the balance still reads back a year later.
A queue that ranks itself
Sorted by how far past due and how many dollars, never by note age. Buckets run 1–5 days through 60-plus.
Promises to pay
Log what they committed to. It resolves itself kept or broken on the date, and a broken one comes back to the top.
Every contact on the record
Calls, texts, emails, visits and letters with the outcome attached — and the collector it's assigned to.
Consent you can prove
How it was obtained and when, from signed-at-delivery to a web form. Revocable, and the revocation sticks.
Quiet hours held
No automated text before 8am or after 9pm local. Reminders are computed at send time, so paying cancels them.
Insurance watch
Lapsed and expiring policies surface early. You hold the lien; an uninsured total loss is your money, not theirs.
Deferrals that stay honest
Due-date changes and extensions move the dates without forgiving a cent — and say plainly that it costs more.
Their own portal
The customer opens the same ledger you're looking at and pays from it. No statement to mail or argue about.
Portfolio at a glance
Principal outstanding, past due, promises due today, and what's uninsured — on the dashboard, not in a query.
Reporting that exports
Portfolio and static-pool figures by quarter or year, out to CSV for your accountant or your lender.
Your website
Built to be read by the thing your customer asks first.
Your inventory, on your domain, marked up so an AI assistant can quote your car, your price and your phone number. Most dealer websites block those crawlers outright.
Digital brochures
Every car has its own page, and its own QR code.
Print the window sticker and the code goes on it. A shopper standing on your lot after hours scans it and gets the photos, the equipment, the price and a payment — then asks you a question from the same screen.
It’s the same page your storefront links to, the same one that goes out in a text, and it’s branded to you rather than to us.
Priced right and lot-ready — come see it today.
Stipulations
Stop chasing pay stubs.
The lender’s conditions come from its own catalog, so the list is right before you send it. The customer gets a link, sees what’s wanted in plain words, and photographs it off the kitchen table.
Reject one and it goes back with a reason attached. Nothing on that screen names the lender, and no figure from your deal appears on it.
Your two most recent pay stubs, or last year’s tax return.
Upload a photoYour documents are encrypted and sent straight to the dealership. We never share them with anyone else.
Where software usually stops
Anyone can put a payment on a screen.
The difference shows up in the cases nobody demos — the ones you hit in month eight, when the shine is off and the data has to hold.
Doesn't quietly forgive a month.
The NSF is its own row, not an edit to an old one. Interest that already accrued stays accrued, and the ledger can still be read back line by line in front of a customer.
Never reaches the record.
The scanner checks the VIN's own check digit and waits for two agreeing reads before it writes anything. A bad character is caught at the door jamb, not three weeks later on a title application.
Extends the clock.
The car sells for what it's worth rather than to whoever refreshed last. Bidders never see your reserve — only whether it's been met.
Gets announced, then inspected.
Buyers look at it on your lot before money moves. There's no arbitration process because there's nothing left to arbitrate.
All of it, one login
Add up what you pay for this now.
DashboardInventoryVIN scannerRecon boardRecon crew appDigital inspectionGuided photo captureWindow stickersBrochuresQR window tagsCustomersCRM pipelineConversationsAppraisalsTrade-in portalPrivate-party portalThe deskPayment gridsLender programsLender libraryStipulationsStip portalProducts & accessoriesForms engineDocument StudioDeal finalizationDMV paperworkCollectionsNote ledgerCustomer payment portalWork queueWholesale marketplaceLive biddingBidder portalStorefrontFinancing pagesMeta catalog feedLead inboxReportsProfitExpensesP&LEmployeesIntel
Every one of these is shipped and running in a real store today.