Front pageEditionsSunday, October 4
Detroit's clearing 2026 metal at any price — and your trade desk eats the difference
Silverado and Rogue fire sales are resetting the floor on late-model inventory, while four-year-old luxury SUVs keep proving that fast depreciation cuts both ways.
Chevy is throwing everything at moving 2026 Silverados and Nissan is discounting the outgoing Rogue hard to clear room for the 2027 relaunch — and there are still canceled Toyota crossovers sitting on franchise lots that nobody can quite explain. When new-truck and new-crossover transaction prices drop this fast, the 2023s and 2024s on your line sit one phone call away from looking expensive. Check your comparable franchise inventory before you repriced anything this week, because your customer already did.
Four-year-old Jeep Wagoneers and five-year-old Mercedes A-Classes have both taken brutal haircuts, and a five-year-old 7 Series now stickers below a new Camry. That's cheap acquisition cost and a fat gross on paper — right up until a $3,000 air suspension job or a module replacement turns the unit into a lot ornament. The spread is real, but so is the reconditioning risk; buy these with your service manager's opinion in hand, not your auction adrenaline.
GM's EV sales fell off a cliff in Q3 as the broader business slid 5.5%, which means a wave of off-lease and repo electrics is heading toward wholesale with soft retail demand behind it. Meanwhile Rivian owners are discovering what unibody-ish panel design does to a fender bender, and the Prius crowd keeps posting 300,000-mile hybrid batteries. Hybrids remain the easy sell on a used lot; EVs are a math problem you solve one VIN at a time, with a repair estimate attached.
A new study says most cars are quietly shipping owner data to advertisers and third parties, and the consumer-advocacy crowd is simultaneously arguing the FTC has gone toothless on dealer enforcement — with a Texas Toyota store starring in this week's gotcha video. That's a combustible mix: less federal heat, more public suspicion, and state AGs who notice. Both the privacy study and the enforcement commentary are worth a read, if only so you know what your next skeptical customer has been watching.
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