Front pageEditionsSunday, September 13
Everybody's Chasing Cheap — And The Floor Keeps Moving
A $25K Chrysler promise, a $15,800 Fisker, and a quarter-million-mile Tesla taxi: today's coverage is one long argument about what a car is actually worth on your lot.
Chrysler is promising two crossovers around $25,000 because buyers are begging for them, while Honda's captive is currently leasing a bigger Accord for $1,500 less than the smaller Civic hatch — size and price stopped correlating a while ago. Meanwhile Ram wants $1,200 extra for a Hemi that's slower and thirstier than the engine it replaces, which tells you exactly how much emotion is still priced into a window sticker. August sales held up, but the tariff noise out of Washington and Ottawa hasn't finished working through invoice pricing yet. If a new Accord lease undercuts a compact, your three-year-old midsize needs to be priced against that payment, not against last month's book.
A Fisker Ocean that stickered at $69,000 is trading under $16,000 — brand risk, not battery risk, did most of that damage. On the other side of the ledger, a Model 3 taxi just crossed 250,000 miles on its original pack and motors with one minor part failure, and an F-150 Lightning ran 234,000 hard miles before needing a new battery. The lesson for appraisals: the powertrain is usually not the problem, the orphaned service network and the software support are. Buy dead-brand EVs at scrap-adjacent money or don't buy them at all, and reconditioning a mainstream high-mile EV may be cheaper than your gut says.
Over 200,000 Jeeps are being called back for tire-pressure sensor faults — an easy fix, but a fix somebody has to actually schedule. That lands next to Ford's 1.4-million-unit F-150 recall this year and a fresh rundown of the F-150's roughest model years, which is the kind of list your customers read before they walk in. Running VINs on every trade before it hits the front line is worth the five minutes, and the recall-year reporting is worth a read before you stock another 2015-2020 half-ton deep.
The AMC Pacer — the Pacer — is up 66% as rad-era nostalgia keeps climbing, while Mercury's Cougar Eliminators and Marauders still trade thousands under their identical Ford twins and Isuzu Amigos sit under $10,000. A 300-truck vintage collection heading to auction says there's plenty more old metal about to hit the market, too. None of this is your bread and butter, but a clean quirky unit priced under ten grand draws foot traffic and phone calls that a beige sedan never will. The badge arbitrage is where the margin hides.
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