Front pageEditionsSaturday, August 29
Cheap, Thrifty, and Financed: The Market Keeps Voting With Its Wallet
Gas hasn't dropped below $4 all month, used sedans and small cars are the only segments moving up on price, and hybrids are eating a bigger slice of the loan book.
Most used segments went flat month-over-month, but cars and luxury cars ticked up — and the reason is the least glamorous one possible: they're what people can afford. Meanwhile the national average has sat above $4 a gallon every single day of August, on pace for a record month, which does wonders for the four-cylinder sedan you couldn't give away two years ago. If you've been buying trucks and three-row SUVs on reflex, the auction sheet is telling you to widen the net.
Experian has hybrids at 16.80% of new-vehicle financing in Q2, up from 12.99% a year ago, while EV enthusiasm cools — and that new-car mix becomes your trade pipeline in 36 months. On the credit side, VantageScore's July read showed auto delinquency holding steady across all three of its segments, which is about as good a word as "stable" gets these days. Shoppers are still taking their time, though; the buying journey has stretched out as affordability bites. Stock the hybrid, price it for the payment, and expect to answer questions about battery life more than once.
Canada answered with $20 billion in retaliatory tariffs and is drawing a hard line on protecting its assembly and parts industry, while Honda and Toyota quietly pool influence with Canadian suppliers to buy themselves some policy leverage. New-vehicle sales are still holding around a 16.4M SAAR, so nothing's broken yet — but parts flow and build costs move before sticker prices do. Every dollar added to a new car eventually shows up in what your three-year-old inventory is worth, and that's usually good news for the guy with a full lot.
Lucid is recalling 27,185 Air sedans over a lighting circuit that can overheat, with a park-outside advisory until the over-the-air fix lands — a small number for most independents, but a reminder to run VINs on anything exotic before it sits on your front line. Separately, eBay is moving to ban airbag sales after counterfeit units were tied to deaths, which should change how anybody sourcing cheap recon parts online does business. And the consumer-side channels are still making hay out of dealers stacking four figures of add-on fees. All three are worth a read this weekend, if only to know what your customer already watched.
The system that wrote this brief also runs the store.
One system for inventory, CRM, desking, F&I, recon, collections, a live wholesale network and digital vehicle brochures. Built in dealerships, not in a conference room.
Read today’s edition and the full wire →
Read this every morning. Then go run the best store in town.
The Morning Drive is free and always will be. The system that writes it desks the deal, prices the car, chases the stip and answers the lead — for independent dealers who are tired of paying franchise money for franchise software.