Front pageEditionsSaturday, September 26
Asian brands own half the board, and EV prices are falling out of the sky
Cox has Hyundai passing Ford for the first time, VW is dumping $12,500 on leftover ID.4s, and old Teslas are repricing overnight — all of it lands on your lot in 30 months, or next week.
Cox Automotive has Asian brands topping half of U.S. new-vehicle sales for a second straight quarter, with Hyundai Motor Group forecast at 511,421 units in Q3 — enough to pass Ford quarterly for the first time ever. The driver isn't brand loyalty, it's household math: buyers squeezed by prices are chasing hybrids and cheap-to-run alternatives, and the brands with the deepest powertrain menus are eating the share. Meanwhile Stellantis froze white-collar hiring in Auburn Hills after a 2,000-engineer binge, which tells you how the domestics read the same numbers. For an independent, that's your trade mix and your acquisition targets three years out — the Elantras, Tucsons and Sportages you're buying at auction in 2029 are being sold right now.
Volkswagen is throwing up to $12,500 at leftover 2025 ID.4s and skipping the 2027 ID. Buzz entirely because dealers still haven't moved the 2025s — that's a manufacturer telling you what its own used values are worth. Same week, 2021–2024 Model 3s and Ys are sliding because HW3 cars won't get unsupervised FSD, a software line in the sand that just repriced a huge chunk of the used EV pool. If you're holding electrics, mark them to today's market, not last month's. If you're buying, this is the cheapest that segment has ever been — just know exactly which hardware generation you're stocking before you bid.
Every dealer knows days-in-inventory; far fewer track the gap between the day a car hits the ground and the day it's actually buyable — the recon-to-frontline window where money quietly evaporates. On the funding side, Experian's new Workday integration pushes instant income and employment verification into underwriting, which shaves a real chunk off the stip chase that stalls subprime deals. Pair that with upstream remarketing, which works beautifully on some units and drags badly on others depending on where you deploy it. The through-line: your margin lives in elapsed time, and most of it is fixable without spending a dime on inventory.
The Senate's Chinese-vehicle ban stalled short of unanimous consent, with sponsors angling for a vote next week, while NADA keeps pushing Congress to reject the REPAIR Act. Closer to the lot, Stellantis dealers are adapting to MAAP rules that change how advertised pricing works — the kind of thing that starts franchise-side and has a habit of setting expectations everywhere. None of it is settled, but advertised-price standards and right-to-repair both touch how you market and how you service. Worth a read before your next round of listings goes live.
The system that wrote this brief also runs the store.
One system for inventory, CRM, desking, F&I, recon, collections, a live wholesale network and digital vehicle brochures. Built in dealerships, not in a conference room.
Read today’s edition and the full wire →
Read this every morning. Then go run the best store in town.
The Morning Drive is free and always will be. The system that writes it desks the deal, prices the car, chases the stip and answers the lead — for independent dealers who are tired of paying franchise money for franchise software.